Vegetable Marketing by Nilgiris Cooperative Marketing Society – A Paradigm

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

A New Marketing Paradigm for Electronic Commerce

The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper...

Influenza: marketing vaccine by marketing disease.

In table 1 of this Feature (BMJ 2013;346:f3037, doi:10.1136/ bmj.f3037), we would like to add a note that the surgeon general recommended, in 1960, that all pregnant women be vaccinated. The Centers for Disease Control and Prevention first made a specific recommendation for pregnant women in their second and third trimesters in 1997 (not 2000, as stated in the table), and expanded this to all p...

Annals of the Society for Marketing Advances

Dissatisfaction response is an area of research pertinent to customer retention. These behaviors bring significant information back to the marketer improving customer relationship management. While common sense would say that the more upset the customer is, the more likely he or she is to act, what is unknown is what aspect of emotion is the influence and which behaviors are influenced. In a st...

Marketing in the Flourishing Society Megatrend

‘New science’’ has profound implications for business. Industrial capitalism can no longer power prosperity. The mass society worldview is giving way to individualisation. The ‘‘standard enterprise logic’’ is challenged. Marketing has operated as an attention technology for sellers competing to capture customers. However, in an intention economy buyers are a scarce commodity, and it is intentio...